The highly anticipated collaboration between BTS’s V (방탄소년단 뷔) and renowned vocalist Park Hyo-shin (박효신) for the winter song ‘Winter Ahead (with PARK HYO SHIN)’ is capturing attention ahead of its release.
On November 23, V unveiled a lyric poster for the digital single ‘Winter Ahead (with PARK HYO SHIN)’ on the global fan platform Weverse. The poster features a line from the song: “There’s a winter ahead Whether it’s cold and wet / We’re always warm in paradise,” offering a glimpse into the song's romantic and cozy atmosphere.
Shinsegae Square is a massive digital signage display located on the façade of Shinsegae Department Store’s main branch in Myeongdong, Seoul, South Korea. Spanning an area equivalent to three basketball courts (1,292.3㎡), it previously showcased mainly Christmas-themed videos during the holiday season but now features diverse content, including K-culture and media artwork, year-round.
Teasers for the music video will be released at midnight KST on November 25 and 27 via HYBE Labels’ official YouTube channel. These teasers will also screen at Shinsegae Square, a massive digital signage display located on the façade of Shinsegae Department Store’s main branch, starting at 6 AM KST on the same days.
The full music video will premiere simultaneously on HYBE Labels’ YouTube channel and Shinsegae Square on November 29 at 2 PM KST. To mark the release, the full version of the music video will be shown with sound every hour on the hour from 6 PM to 10 PM KST on the same day. From November 30 to December 13, a 30-second version will air daily, offering fans an ongoing holiday treat.
‘Winter Ahead (with PARK HYO SHIN)’ is set to be a heartwarming track, perfect for the year-end season. The song's romantic lyrics and warm melody complement the festive ambiance of its release locations, creating a unique experience for fans.
V has made it a tradition to release winter songs, such as ‘Snow Flower (feat. Peakboy),’ ‘Christmas Tree,’ and ‘wherever u r (ft. V of BTS).’ This year’s addition, ‘Winter Ahead,’ showcases his love for jazz, with lyrics penned by Jesse Harris, the writer behind Norah Jones’s iconic ‘Don’t Know Why.’ The song combines V’s jazzy melody preferences with the rich, emotive vocals of Park Hyo-shin, promising to bring warmth to listeners this winter.
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